75% of millennial managers say job hopping helped them get promoted

75% of millennial managers say job hopping helped them get promoted75% of millennial managers say job hopping helped them get promotedMillennials go up to age 38, which means that many of them are managers now. And if youre tired of reading about the largest generation and their impecunious ways, just know that within the next two years, half of the U.S. workforce is expected to be comprised of Millennials.Intranet platform Akumina surveyed 1,051 mid-to-executive-level managers between ages 18-36 years old.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraOne surprising finding? Three-quarters (75%) of respondents said that job-hopping helped them get ahead in their career. If this is true and the data shows that 40% of respondents have had four or more jobs it would seem that they were job-hopping in order to get promotions. (Meanwhile, according to the report, Millennial employee turnover is costing the U.S. economy $30.5 billion every year.)This group of Millennial managers is not like the rest. While they are hard-workingJust 12% adhere to the average 40-hour workweekA third (31%) work as many hours as it takes to get the job doneAnd 41% work between 40-50 hours a week, with 16% focusing more on tasks to get done instead of hours workedThey dont work so hard that they cant take some time for work-life balance, which they prize. Almost everyone 91% say that work-life balance ranges from important to extremely critical. Interestingly, however, 57% of those believe theyre managing that work-life balance via their cell-phone, integrating their personal life with their work life.When it comes to management style, they also believe that sharing is caring. A full 70% feel that sharing personal info (about their hobbies, factoids, experiences, etc.) is an effective way to be a better manager a knit together their team.Things Millennials loveMillennialslove feedback even ma nagers. Based on Akuminas research, their 1 perk would be private office hours with the company CEO.If not that, 70% of Millennial managers said they welcome critical feedback and mentorship from other higher-ups.They also crave recognition. 92% of survey respondents said it was important/very important that their accomplishments were recognized by not only their colleagues, but the more senior members of the staff.They love to work from home 66% says their company makes it easy for them to do this, and 89% would like to work from home at least one day a week. A third (36%) would rather spend most of their time there, voicing the preference to work from home 3 days or more on a weekly basis.With more and more Millennials slated to move up in the ranks, it will no longer be expecting them to fit into the older generations workplace itll be their workplace, done their way. Are we ready?You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

Customize this Outstanding Front Desk Agent Resume Sample

Customize this Outstanding Front Desk Agent Resume SampleCustomize this Outstanding Front Desk Agent Resume SampleCreate Resume Claudia Jones100 Broadway LaneNew Parkland, CA, 91010Cell (555) 987-1234example-emailexample.comProfessional Summary Front Desk Agent with more than five years experience helping guests check in upon arrival and check out at the end of their stays. Adept at helping them find things to see and do in the city, providing them with additional resources when needed and ensuring they have a pleasant trip. Specialize in making arrangements to better the experiences those guests have.Core QualificationsCustomer ServiceGuest RelationsMicrosoft Word and OfficeTime ManagementGuest ManagementFriendly and ProfessionalExperience Front Desk Agent, November 2011 March 2015 Cityland Resort and Spa, New Cityland, CAGreeted guests within seconds of them arriving at the lobby and helped check them into the systemResponsible for overseeing the satisfaction of more than 100 gue sts every dayWorked with the concierge to provide guests with tickets to popular activities and attractionsArrange for guests to receive spa treatments in their roomsResponded to complaints guests made in person and after they left the resort Front Desk Agent, July 2009 October 2011 Red Ribbon Hotel and Resort, San Diego, CAResponsible for keeping the front desk and lobby clean and well maintainedTransferred reservations made online and over the phone to the computer systemEnsured that there were enough rooms for the reservations made in the systemGave guests advice and ideas on what to do near the hotelHelped guests book surfing, snorkeling and other classes nearbyEducation 2009 New Cityland High School, New Cityland, CA High School DiplomaCustomize ResumeWhy Is This a Good Front Desk Agent Resume Sample?The front desk agent resume sample starts off with a three-statement summary of the candidates professional experience. It indicates the standort shes held (front desk agent) and uses verbs (helping, providing, and ensuring) to describe her primary responsibilities to customers. In the summary, the candidate also presents her end goal to better the experiences those guests have. Employers appreciate forward-thinking staff, so including her overall aim adds to the effectiveness of the summary. Following the summary, the core qualifications section outlines specific skills the applicant has developed. Since a front desk agent is an organizations first contact with customers, the list of qualities focuses primarily on competence in serving clients. Customer service, guest relations, and guest management all include the words customer or guest, while friendly and professional service implies interaction with clients. Concentrating on the most significant aspects of a front desk agents role strengthens the core qualifications section of this resume sample.Keeping the overarching goal of satisfying customers at the forefront, the candidate in the front desk agent resume sample offers specific numbers in the experience section. Rather than state her position as overseeing customer satisfaction, she expands the description to include the fact that she worked with over 100 guests each day. Numbers provide measurable evidence of a candidates job responsibilities. Whether you include the number of guests (as seen here) or add statistics to demonstrate your contribution to profit gains, you want to present concrete proof of your work, and figures do that as well as anything.Finally, in the front desk agent resume sample, the education section demonstrates the basic format for someone who has graduated from high school but not yet completed college. Notice the name of the school, the location, and the graduation date are all included in this section. Should this candidate go on to earn college degrees, she should no longer list her high school diploma.

Think Beyond Employee Engagement and Start Wooing

Think Beyond Employee Engagement and Start WooingThink Beyond Employee Engagement and Start WooingThink Beyond Employee Engagement and Start Wooing MatusonIts February that time of year when red roses sell out and boxes of chocolates abound. If nothing else, Valentines Day is a reminder that everyone needs to feel loved, including your employees.That makes this the perfect time of the year to think beyond employee engagement and start wooing workers who are the heart and soul of your business.Gallup recently reported stagnant employee engagement, with a majority of employees reporting they were not engaged. Surely we can do a better job of engaging employees. Heres howDeliver on Sweet DreamsSweet dreams can turn into nightmares for workers who feel the luster of their job quickly tarnishing. Ask each of your workers the following question. What were your hopes and dreams when you took this job? By doing so, youll gain insight as to how to best keep each employee engaged.The mere idea that someone is truly concerned about your welfare is often enough to spark a renewed feeling of mutual admiration. Then be prepared to take action.If your employee feels their hopes and dreams are no longer a reality, go the extra step and ask why. Then do what you can to have them fall in love with their job again.Celebrate your Workers on a Daily grundIt takes a lot of work to keep a relationship fresh and healthy. What it doesnt take is a lot of money. Make it a point every day to re-recruit your employees. Stop by your employees desk and thank him or her for a job well done. In doing so, be sure to be specific about what has pleased you. This way they will be able to repeat this great feat time and time again.Those of you with large departments should make it a point to buy a different employee each day a cup of coffee or a tea. If time permits, take a walk with them to your local coffee shop and spend ten minutes of alone time to hear how they are doing. Be consistent so no o ne feels left out. Its time well spent.Be Demonstrativewith your AppreciationEngaged workers are those who will go above and beyond the call of duty and expect nothing in return. Thats exactly why you should show some love the moment the feeling strikes.For example, suppose you have an employee who volunteered to work the weekend in order to meet a rapidly approaching deadline. You know this employee is a real movie buff. Instead of simply saying, Thanks for coming in this weekend, and walking away, provide this employee with movie passes to the local cinema. If the timing is right, give them the rest of the day off so they can attend a matinee.Whatever you do, make it personal. Giving an employee tickets for tonights football game may do little to impress them, especially if they arent a sports fan or they have a newborn at home that requires a babysitter. In this situation, you (and them) would be better served with a gift certificate to a local restaurant that happens to dish up great meals and deliversListen More than You SpeakHow good are your listening skills? If youve ever been in a relationship where the other person does most of the talking, you know what its like to never feel heard. This scenario seems to play out a lot in todays workplace. The boss oftenends up doing all the talking and the employee does all the listening.Todays employees wanta voice in how their work gets done. When an employee offers a suggestion, thank them for their idea and then take time to consider their recommendation. If you are unable to implement their idea, let them know why and encourage them to continue to suggest new ways of approaching work.In meetings, let someone else take the lead. Make it a point to be the last person in the room to speak, so that others feel comfortable sharing their ideas freely.Make People Feel SpecialIn an effort to be fair, many companies treat people the same. While their intentions may be good, the results can quickly shift an engaged wor kforce to the dark side of employee engagement a world of disgruntled disengagement.Equal isnt always fair. Think about the superstars in your organization that are doing the lions share of the work. Is it fair when they receive the same raise as those who are barely contributing? Should your A players be required to work in the office every day, along with everyone else, because you dont trust your B players to perform unless they are closely monitored?Dont be afraid to treat your best employees a little differently. Those who perform should be assigned plum projects and be given access to development opportunities. This will help increase employee commitment among those employees you wish to keep.Wooing employees shouldnt be an idea that is reserved for special holidays or certain times of the year. By showing your love all year long, it wont be long before you have engaged the hearts and minds of your people as well as your customers.

Attorney-Client Privilege and the Kovel Rule

Attorney-Client Privilege and the Kovel RuleAttorney-Client Privilege and the Kovel RuleYouve probably heard the phrase on TV or in the movies, even if youve thankfully never found yourself in the predicament of needing a lawyer to defend your rights. Attorney-client privilege, also sometimes called lawyer-client privilege, is the provision in the law that says that what you tell your lawyer stays between you and your lawyer. He cant be forced to testify as to what you said. He doesnt have to provide his notes of the conversation in the discovery process- the part of a lawsuit that involves both sides having a legal obligation to share all information thats pertinent to the case. Lawyer-client confidentiality is an offshoot of this provision. Lawyer-Client Privilege vs. Confidentiality Lawyer-client confidentiality isnt quite the same as lawyer-client privilege, although its based on the same premise. Confidentiality refers to an attorneys legal obligation not to divulge what hi s client tells him. Doing so is an ethics violation and could lead to disciplinary sanctions, unless the client gives his lawyer his informed consent to go ahead and speak. The client can waive his right to lawyer-client privilege as well. The Kovel Rule The Kovel Rule is an extension of the legal principles of lawyer-client privilege and confidentiality. In addition to lawyers,it also extends to other professional experts who might be involved in a case, such as an accountantwho is consulted by the client or indirectly through the clients attorney. These experts might include financial advisors or financial planners. The rule takes its name from Louis Kovel, an IRS agent who later joined a law firm that specialized in tax cases. He lent his expertise in tax accounting to case preparation and client representation. In 1961, Kovel was sentenced to prison for refusing to answer questions in court about discussions he had with a client. He believed that those conversations were pro tected by the principle of lawyer-client privilege, and an appeals court agreed with him. His conviction was overturned. Challenges to the Rule All the same, the IRS has won several key decisions in the federal courts, limiting the extent of the protections afforded to clients under the Kovel Rule. The upshot is that clients are becoming less frank in their discussions with tax counsel, which, in turn, makes it more difficult for these attorneys, accountants, and other professionals to give them sound and accurate advice. A 2010 case established the precedent that the Kovel Rule does not apply to charges involving criminal activities such as fraud and tax evasion. The Takeaway The bottom line is that an accountants advice in a tax case is not automatically protected by the principles of confidentialityand privilege, regardless of the intent of the Kovel Rule. The rule might afford some slight protection or at least a blurring of the line if the accountant has been formally e ngaged in writing by the attorney. But ensuring that the Kovel Rule is upheld typically requires much more detailed legal maneuvering. Some states are more protective of accountant-client discussions than the federal government, but keep in mind that the IRS has historically taken a hard and firm stand against this rule and can probably be counted on to challenge it, particularly when serious charges are involved.

Athletic Trainer Resume Tips

Athletic coach Resume Tips The Most Popular Athletic Trainer Resume In addition, there are no particular education requirements to be a coach. The plan of study is going to be dependent on the student and adviser during the very first year in the program. No particular education or training is necessary for certification. Recent students enrolled in a program is not going to have to get a masters degree to qualify for the exam. Clinical education is designed to be a learning experience. Theyre all softball examples but it is going to give a notion of the value of including athletic stats. Our students learn how to survey and interpret current research literature and earn experience utilizing evidence-based practices to increase patient outcomes. Work aspirants have to be mindful of a resume vorlage instead of a curriculum vitae template. I have the crucial abilities and qualifications for this post, together with the essential experience. You might prefer to create headin gs like Skills, Strengths or Interests and collection info and facts that is going to be highly pertinent to the position youre trying to get. The Ugly Side of Athletic Trainer Resume This position demands that you operate a motor vehicle as part of your job duties. An effective resume for a fitness expert position is one which gives you all the information prospective employers wish to understand. Just take the opportunity to reassess our Placement Notices Call those listed and learn the specifics about a career by using their site of employment They need to be able to convey data in a very helpful manner to help athletes reduce the possibility of injury during sporting activities. When youve got an injury, you need to secure better quickly so you may get back to exercise and the activities you adore. Its fast and simple to use. For example, if one of the very first things a work ad stresses is managing a team, then any experience youve got in that area ought to take th e very best bullet. Keep reading and youll learn to do it in almost no time If for no other reason, acquiring the resume will enable you to easily schliff all the on-line profiles teams require prospects to finish. Use the summary statement to produce a superior first impression and set the tone for the remainder of the resume. Athletic Trainer Resume Fundamentals Explained Talk about your individual goals as a trainer, how it is possible to assist the gym meet company goals as their employee, and the way youve helped clients achieve goals previously. Other individuals could be known as athletic directors. Businessmen and business directors Bring evidence of your position in the business and remuneration. I therefore feel that what I need to offer to Life Time Fitness will be of excellent advantage to the provider. When reviewing templates and examples, select the format thats most suitable for your situation. This is the absolute most widely used resume format. When rev iewing examples and templates, choose the format that is quite appropriate for your circumstances. Active-Progress report due it is extremely normal for programs to have progress reports due at any certain time. Lies Youve Been Told About Athletic Trainer Resume Nanny resume samples totally free broresume. Some on-line programs will search your application for key words which were in the work description. If You Read Nothing Else Today, Read This Report on Athletic Trainer Resume Athletic trainers need no less than a bachelors degree. They have to contend with a wide range of personalities over the course of a normal day. They must possess good people skills, as well as a good grasp on proper methods of communication. They should not be confused with fitness trainers and instructors, which include personal trainers. Trainers are educators, and lots of physical fitness centers require their employees to work in various roles. The trainers have to be sympathetic when providi ng treatments. Athletic trainers should have a particular amount of health-related skills to help diagnose issues immediately. Some of the best athletic trainers fit an overall profile. Click the Create Contact Request button to produce the contact request you want to send to the candidates. When you complete your contact info, you will be made to the upload page. More information can be found from CAATE. All your contact information should go at the very top of your resume. One of the most crucial skills an excellent trainer has at his disposal is the capacity to interact nicely with almost any kind of person in virtually any setting. Wise teams and strong programs know an athletic trainer whos in a position to establish and maintain decent rapport with athletes is going to have a simpler time treating them, listening to them, and receiving them to rehab properly. This program supplies a fantastic opportunity for qualified athletic training students to find a foot in the door of expert baseball. Mention your abilities and experiences.

Why Everybody Is Talking About Skilled in Writing Summary for Resume...The Simple Truth Revealed

Why Everybody Is Talking About Skilled in Writing Summary for Resume...The Simple Truth Revealed Introducing Skilled in Writing Summary for Resume Career summaries on the opposite hand subtly reveals the desire for work, while listing the greatest hard and soft skill sets a candidate offers. Because resumes have limited space, your career objective should be concise. Chronological resumes arent the ideal fit for fresh graduates due to the fact that they dont have a lot of knowledge in the very first place. A resume summary may be known as an executive summary, particularly for upper-level positions. You should make sure your resume summary statement concisely demonstrates why youre a perfect candidate for the particular job and geschftsleben. Now imagine whether that SAME resume had had a summary statement on top clearly outlining why youre the ideal candidate. The New Angle On Skilled in Writing Summary for Resume Just Released View our Elements table to be certain youre hitting on the crucial places. There are exceptions, obviously. An overview of qualifications is utilised to highlight the range of work experiences youve built up as time passes. Your summary of qualifications should incorporate a great assortment of examples which make your resume really stick out. Its vital to tell the hiring manager what degree youve got, and where youre licensed to practice in your Career Objective. Delve as deep as possible into the work description. Writing a great career summary doesnt need to be an intimidating experience. Meanwhile, you desire a job as an LPN. Facts, Fiction and Skilled in Writing Summary for Resume You may want to look at a qualifications summary which we outlined in last weeks postbut if you simply need to have a summaryhere are a couple of examples to help you begin. 1 A resume summary is a brief, snappy introduction paragraph that offers a summary of your very best work. It ought to be brief, though you can decide to format your summary for a paragraph or short bulleted list. You may now make your own professional resume summary examples which will certainly outshine the competition. Skilled in Writing Summary for Resume Fundamentals Explained One of the absolute most important tools for a work seeker is their LinkedIn profile. If youve got formal training in record-keeping, office machinery, or company software, be sure to include that Instead, you may use the functional layout in place of the standard chronological layout. The Skilled in Writing Summary for Resume Chronicles Some candidates have completed a whole lot of stuff. Youre going to compose a resume summary which gets far more interviews. LinkedIn summaries are rather different. Whilst you write your summary for your resume, attempt to consider what you want them to discuss with you, and what exactly you desire an opportunity to discuss. Managers and executives should concentrate on business skills together with technical exper tise even should they fall into a technical industry. You dont require experience to get achievements. After you determine the skills you wish to concentrate on, do a bit of research and see whether they line up with job requirements listed for the positions youre seeking. The many skills connected with the business must be exhibited in consultant resumes. The resume summary section isnt something which you are able to sit down and begin writing. If you follow the advice above you will have an interesting, compelling resume summary that is likely to make the reader want to find out more about you even regardless of your lack of work experience You must be in a position to use the right sort of words and format.

How engineers are preparing for their industry to change dramatically

How engineers are preparing for their industry to change dramaticallyHow engineers are preparing for their industry to change dramaticallyAutonomous cars. Intelligent robots. Ubiquitous supercomputing. The evidence of technological change is happening at an aggressive pace.The future of work is being shaped by a range of new technologies that are blending the digital and physical world, impacting every industry, changing how tasks are done and shifting the skills equation. The resulting disruptions mean we are entering an era of great promise, with the ability to dramatically improve the efficiency of individuals and organizations, and unearth a bevy of new fields of study and employment parteicularly for software developers and engineers.Follow-upLadders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreAs we celebrate National Engineers Week, we look ahead with great promise on where the future of work is he ading. Remarkable technical breakthroughs will position engineers at the epicenter of change and innovation.Remarkable technologies altering the employment landscapeA prestigevoll feature in science fiction over the past few decades has been artificial intelligence. Movies from the 1990s to today depict a future society of intelligent machines present among humans, like Sonny in I, Robot and Optimus Prime in Transformers. One thing these fictional characters all have in common is the use of artificial intelligence (AI).Today, organizations are embracing digital transformation powered by AI, harnessing big data, natural language processing and the Internet of Things (IoT) to transform their businesses and better serve customers and employees. Not only will these extraordinary technologies streamline our everyday routines, but they will also significantly disrupt the employment landscape.The emergence of new jobs in the world of AI and roboticsThe emergence of new technology often has a positive impact on the economy and creates new jobs. Careers such as social media manager, drone operator and app developer didnt exist until recently and today, millions of workers across the globe hold such positions. Accenture estimates that AI could boost labor productivity by up to 40% and double the economic growth rate by 2033. Additionally, PwC, predicts that professional, scientific and technical services will see a 16% net increase.As we approach the golden age of machine learning and AI, its clear that many jobs in 2020 and beyond will be in fields that didnt exist just a decade ago. For instance, an augmented reality developer and autonomous transportation specialist are just a few specially skilled careers that are starting to emerge and will soon be in high demand to fill. New roles may also include data detective, master of edge computing, AI business development manager, cyber city analyst, and the list goes on.Developing tomorrows engineersDespite many of todays alarming headlines inflating concerns over humans losing their jobs to machines, computers simply cannot perform many fundamental, human-oriented tasks involving judgement for problem- solving. It will be a very long time, if ever, that computers are capable of flexible thinking and reasoning, an area coined Artificial General Intelligence (AGI).Its likely that the fourth industrial revolution will favor individuals that can marry strong digital skills with softer skills like empathy and teamwork, which machines are challenged to replicate. Further, as AI and other innovative digital technologies mature, engineers will be part of its development and work alongside the technology.As working with robots becomes commonplace in every industry and workplace, tomorrows engineers will need to hone their hard and soft skills. A recent report from McKinsey shows that companies are responding by teaching these skills. Educational institutions must also prepare students for the new types of po sitions as technological advances continue. Preparing tomorrows workforce to have a healthy blend of technical and social skills will be key to creating a well-rounded, agile workplace in the age of AI.The world of work faces an epochal transition. As we mark National Engineers Week, theres never been a moreimportant time to uncover the new disruptive technologies that are reshaping the way we live and work as engineers will be at the center of this transition in the impending fourth industrial revolution.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

Is Your Picture Hurting or Helping Your Job Search

Is Your Picture Hurting or Helping Your Job SearchIs Your Picture Hurting or Helping Your Job SearchDo my looks hurt or help my chances of landing the right job?While its not fair, experts agree that a persons appearance can affect the outcome of ones job search and potential for advancement in the workplace. Your personal grooming, professional wardrobe even your haircut play a role in your personal brand.But should you advertise your looks as part of your branding campaign, or do you save that for the in-person networking events and interviews? Below are my thoughts on including images with your resume and online profiles.ResumeUnless youre creating a CV and applying to a job outside of the United States, or youre in the entertainment world and a head shot is part of the job, you shouldneverinclude a picture of yourself with your resume.First, the photo will often clue the employer into your nationality, religion and age (among other factors) that could inadvertently lead to disc rimination. No need to give them any of those details until theyve considered your application based solely on your qualifications. In fact, some companies are so afraid of being accused of discrimination that theyll automatically reject resumes with photos to avoid any potential allegations.Second, Ladders did an eye-tracking study back in 2012 that showed the average recruiter looks at your resume for a mere 6 seconds before deciding if youre worth a second glance. When you only have six seconds, why would you give them something extra to look at?angeschlossen ProfilesYour LinkedIn profile is 40 percent more likely to get clicked on if it contains a photo. And being attractive with a professional and friendly photo thats in alignment with your personal brand can certainly be an advantage in the job search.However, we know that discrimination is alive and well in the job market. Many people worry about being passed over because of their age, and studies have even shown that women w ho are considered too pretty have a harder time landing whats considered to be more masculine jobs. In addition, it was found that overly attractive women were more likely to be passed over or penalized by a hiring manager of the same gender.If youre going to include a photo, avoid the web cam self-portrait it will only make you look unprofessional. Keep the shot on-brand that means no family group shots, cartoons, or cute pics of your pets. If youre concerned about discrimination, no photo is better than one that doesnt project the right personal brand.Your personal appearance will always play a part in your career and the job-search process. Carefully consider where and when you want to advertise that brand to platzset yourself up for success.

Drip Marketing Best Practices for Recruiters

Drip Marketing Best Practices for Recruiters Drip Marketing Best Practices for Recruiters More companies are coming to the realization that ausverkauf and recruiting havequite a bit in common.Outside of the obvious audience variation potential customers vs. prospective employees the two fieldsshare a preponderance of similarities. So why have the tools for recruiting and sales been so distinctively different for so long? Well, thanks to savvy tech developments in sourcing, recruiting, and overall HR tech, thats changing. Drip absatzwirtschaft is one such toolquickly emerging as a recruiters best friend. While drip absatzwirtschaft is automated communication, recruiters can use this powerful tool to routinely follow up with interested candidates, driving an increased response rate while saving precious time. Recruiters who arent leveraging drip marketing practices are missing out on over 80 percent of potential responses to subsequent follow-up on initial outreach, based on inte rnal research conducted by TalentBin by Monster. Heres how recruiters can best use drip marketing and delivertop talent totheir organizations.Remain Top of MindRecruiters are constantly building up their networks, and it can be difficult to connect with candidates on a regular basis. Drip marketing can help recruiters achieve this by allowing them to set up campaigns to automatically and regularly check in with candidates. That way, recruiters canmore easily stay on top of their growing networks. Far too often in recruiting, recruiters get so busy that they drop the ball and forget to follow up. This should not betaken lightly, and candidate follow-up should not beallowed to fall through the cracks. Drip marketing will allow recruiters to ease that burden for themselves while staying on top of candidates minds.Customization Is KeyRecruiters can customize their drip marketing campaigns to target candidates with a variety of different techniques and strategies. To allow for more focus ed communication, recruiters can group candidates together by stage and industry, triggering different themes for drip marketing campaigns which can also be further customized by factoring in company culture or the nuances of specific job roles. Use this communication to sell the company or role to candidates using different points of interest each time. If successful, you will engage candidatesin more of a two-way conversation.Keep It on the Same ThreadRecruiters have the option to set up communication to engage and even more importantly reengage with candidates on the same thread.Following up on the same thread will give the impression that the messages are not automated and that it is a more authentic conversation one that is two-way and that acknowledges previous dialogue. This also makes it easierfor the passive candidate to view the recruiters original, customized message, which details the specifics of the position and the reason why the recruiter thinks the candidate wou ld be a good fit. This is particularly important for intermittent conversations that occur over longer periods of time.When done correctly, drip marketing can make quite an impact. A strong drip marketing campaign can be an effective tool for both corporate recruiters and agency recruiters. With the corporate recruiter, each message is a chance to elaborate on why the candidate should come work at theircompany, highlighting company culture, career growth opportunities, exciting challenges, and job role fits. For the agency recruiter, drip marketing is agreat way to keep candidates warm over time, build more meaningful relationships with key talent, and stay on their radars for future roles and referrals.In a live test with 50 candidates in a drip marketing program, only 17.65 percent of candidate responses came to the first, heavily customized email, which is a respectable response rate (due to the heavy customization of the content, as opposed to generic, non-relevant outreach). Ho wever, 26 percent came on the second email, 24 percent came on the third email, and a whopping 32 peercent came on the final I guess youre not interested email in the drip program. Of course, a drip marketing program can be much longer, depending on the amount of content you have, but this welches just a basic case study. Still, 82 percent of responses came after the first message, underscoring the importance of this sort of follow-up in this case, a follow-up that was automated in nature.Drip marketing campaigns provide a compelling candidate experience thatdrives candidate responsiveness and brings individuals down the hiring funnel, all with little to no additional incremental work on the part of recruiters. The key here is this a drip, a strategically timed and friendly reminder to those passive candidates, without being intrusive. You can keep your pipeline fresh by reaching out with a great initial message, followed by a steady flow of additional selling points while drastica lly increasing your response rates and saving hours of your time. All of the content will be curated by you and will get you closer to the talent youre most invested in developing relationships with. Do you want to be first in mind for those candidates that will drive success and innovation in your company? Then consider turning on drip marketing to create a steady stream of incoming talent.